Nonphenomenal Lineage

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The Baby Business

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Here’s an ad that my boss and I co-designed for Harvard Business School Press. This ad was placed in The Atlantic Monthly and Harper’s. We’re currently doing a similar version for The New Yorker.

This ad was a lot of fun to do. It was a nice change from the usually-modest design we do for Harvard. The cover and subject of this book beg for an edgier-than-usual ad.

The book cover was created by my design hero, Chip Kidd. See more of his work here, or check out his website, Good is Dead .

I didn’t get to meet Chip, but I am getting a free copy of the book!

I also want to wish my sister Suzanne a very happy birthday!!!
I love you!


Currently listening to Yes by Morphine


Written by pocheco

February 15, 2006 at 5:32 pm

Posted in Uncategorized

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